Scope

Design a stylish and user-friendly fashion shopping app that allows users to easily browse, filter, and purchase clothing items. The focus was on clean visuals, smooth navigation, and an engaging shopping experience for a young, mobile-first audience.

Progress

• Research: Studied top fashion apps to understand layout, filter behavior, and trends.

• User Personas: Defined typical users — fashion-forward students and young professionals.

• Wireframes: Created low-fidelity wireframes focusing on home, product, and checkout screens.

• UI Design: Designed high-fidelity screens in Figma with a modern, minimal aesthetic and strong focus on product images.

• Prototype & Testing: Built interactive prototype and collected feedback on navigation, filtering, and product details.

Solution

The final design included:

• A clean home screen with trending collections

• Easy-to-use filters (size, color, category)

• Detailed product pages with image zoom and style suggestions

• Streamlined checkout flow with clear CTAs

Result:
Users loved the clean look and fast navigation. The prototype received positive feedback for being "easy to use" and "visually appealing."